Watching is the new reading

22 Nov

(Kann man sehen = nice to watch / Muss man sehen = must see! / Lustig = funny / Spannend = thrilling)

There has been an ongoing discussion, wether David Foster Wallace’s „Infinite Just“ or Jonathan Franzen’s „The Corrections“ is the „War and Peace” of the 21st Century. Turns out both lost out to „Mad Men“. No „The Wire“, or, no, wait: „The Killing“. TV-Series are the new novels of the century. No writer can match the prose and style and complexity of the screenwriter. No novel can be as complicted and addictive at the same time as a TV-series.
The model shows what we have been watching lately. Corrections and recommendations are welcome!

(chart published in NZZ and NZZ am Sonntag)

Should I or shouldn’t I?

28 Sep

Our little diagram illustrates the expectancy paradox. The basic question: what is the correlation between happiness and expectation?

If you have no expectations regarding your partner you are indifferent. Indiffrent decisions are seldom satisfying. The higher your expectations the more happy you are if they are being met. However, if your expectations reach the tipping point, you are likley to be disappointed because Mr. Perfect might not exist. Science suggests to decide on something (or soemone) that meets your basic requirements instead of searching for ‘Mr Perfect“. But what about love at first sight? In recent years there has been a lot of research into intuition. Two findings: it seems there is a part of us that knows more than we think we know. And, we tend to be more accepting of wrong decisions that we made impulsively, i.e. intuitively, than ones that we spent a long time thinking about. Key learning: We forgive our heart more than our head. And always keep in mind, what Marcel Proust once wrote: ‘All our final decisions are made in a state of mind that is not going to last.’

The Decision App

4 Sep


We proudly present: Our decision App –  it helps you speedily analyze complex situations and making the right decisions.

The decision app works like digital wall chart, a flip chart 2.0.You can doodle, draw, scribble. You can use one of the existing templates. Or you can easily draw your own models (for example an x/y matrix).

It is the perfect tool for presentations, meetings and brainstorming sessions.

The Decision App is based on The Decision Book and contains some of the most successful decision-making models from management theory. These models can be used right away as templates to brainstorm, to ponder, to consider, or to weigh options for the required decision. For example the Eisenhower Matrix for time management, the SWOT Analysis for analyzing complex challenges or the Blue Ocean Strategy to chart new opportunities.

Check out our website
Buy it on iTunes Store for iPad/iPhone

Who are you and why?

10 Aug

Who do you believe in? The church? Your teacher? Your partner? Your shrink? The internet? The new God on the block is the limbic system. A part of your brain controls some very essential behaviors: finding food, self-preservation, lust, laughter. Neuroscientists and marketing people love the limbic system.
Up to 95 percent of all our purchases are supposedly linked to some action going on in the limbic system. The decision to buy a Stella instead of a Carlsberg is linked to the concentration of cortisol, dopamin and testosteron in our brain.
Based on research on the limbic system the wise guys from Nymphenburg, a marketing company, identified seven new archetypes: 1: adventurer (3 % of the population), 2: performer (6 %), 3: disziplined (10 %), 4: conservative (24 %), 5: harmonizer (32 %), 6: connoisseur (13 %), 7: hedonist (11 %).
Take a look at the model and ask yourselves: where am I?

Why some ideas don’t go global

26 May

Why is it that some innovations are expanding into every area of the world while others – no matter how great – only work in a certain region?

The answer is the Galápagos syndrome. It refers to a phenomenon in which products have evolved isolated from the rest of the world despite their superior quality and advanced technology, just like endemic Galápagos Islands animals.

The most famous example are japanese cellphones. Japan was already using highly advanced smartphones when the rest of the world was still sceptical of the first generation iphone. Japan has always been ahead of the world: they had camera-phones in 2000, full music downloads in 2002, electronic payments in 2004 and digital TV in 2005. But somehow they couldn’t sell it to the rest oft he world.

We asked our selves: what are other examples for Galápagosization? Our little model lists ideas, products, innovations that are galápagosized vs those who are accepted almost everywhere. The vertical axis shows what we like and what we disklike.

Any suggestions for our Galápagos-Chart?

Article in ASIABOOKS

27 Apr
Click to read the Article

Click to read the Article!

Jumping The Shark

31 Mar

Most of us spend a lot of time asking ourselves if we are doing the ‘right’ thing: Are we wearing the right glasses? Do we hold the right views? Are we living in the right part of town? Have we given our child the right name? Everyone wants to be ‘cool’. But cool is actually hard to define. Once you do it, it isn’t cool anymore. Because this je ne sais quoi often eludes us, we use status symbols to try and emulate it. And we are not just talking about teenage trends – every age-group, every social class has its own status symbols, the mainstream to the same extent as the avant garde.

In the US there is a way of describing the point at which something becomes passé: it’s jumped the shark. The saying was inspired by the TV series Happy Days, specifically an episode in which Fonzie tries to jump over a shark on waterskis. This ridiculous script idea suggested that the scriptwriters were literally losing the plot: they could no longer sustain the show’s success and were resorting to cheap gimmicks in a desperate attempt to retain viewers. Initially applied to the beginning of the end of a TV series, the saying is now used more generally to describe the moment when something loses its freshness and starts to go downhill.
To sum it up: What fun is it being cool if you can’t wear a (sombrero? Calvin & Hobbes)