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27 Mar

We are currently working on our next book about strategic models. See above early sketches. If you understand this diagram, you understand more then we do!

High potentials

22 Aug
personality-, social-, leading- and professional potential

personality-, social-, leading- and professional potential

We are tired. We don’t have any smart ideas. So we read books. Something we found: Ask yourself and your co-workers to give you a feedback (on a scale from 1-10) regarding…

  1. ability to learn
  2. ability to cope with pressure/stress
  3. abilitiy to interact with other people/co-workers
  4. having a optimistic attitude, that things are feasible
  5. good resource manager
  6. role model for the others
  7. entrepreneur
  8. seeing things from a helicopter perspective (overview)

Are you a high potential for your company?
From: Martin Hilb, Integriertes Personal-Managment, Luchterhand

Revolutionary Guide

25 Jun

We saw this in a meeting and thought of that this morning. 

Revolution is made

Revolution is made

Meat and potatoes of being creative

16 Apr

The definition of creativity, ideas and innovation is a never ending story. Here is our contribution to it. During our education at the Kaospilots we called  self-appointed creatives „kiddies“. Nothing wrong with a childish worldview if you consider the need of ambigous thinking and a huge curiosity in order to come up with an idea. It would be wrong however to call a child creative as far as the organizational ppart of creativity is concerned. The ideas a kid can come up with are for sure funny, crazy or even dazzling but we doubt the ideas could be turned into an innovation. They would probably lack the expertise knowledge. However, sometimes there’s no need that one person is equipped with the nessecary expertise around the basic idea. That’s where workgroups, organisations or companies step in. Lets look at the steps

  1. being creative (process),
  2. come up with an idea (the outcome of being creative),
  3. turn it into an innovation (processing the idea) and
  4. change market/society (sell the innovation through a process again)

…we sense that the process of change needs a huge set of premises. We tried to illustrate it and refer to Nives Nizic “Erfolgsfaktoren des betrieblichen Ideenmanagements (German only)”.


Maybe this short thought can be read as an answer to the frequently asked question, if anybody is or can be creative. Well, yes, but on a different scale and with different importance.

Marketing Strategy

12 Mar
Abell D.F. 1980    

Abell D.F. 1980

We don’t know if this works in real life but it helps when you turn vague ideas into business ideas to check them out in a real market. Here some examples, seen from our perspective (correct us, if we are wrong, it’s quite difficult to come up with comparable examples).

  1. One product in one market: segment concentration (e.g. most of the “we make exactly these screws for exactly this machine-companies”)
  2. One product in different markets: specialized in a certain product (e.g. Nintendo, not any longer for kids but for 30+ doing exercise or with using it in the kitchen as e-recipe-book)
  3. Several products in one market: specialized in a certain market (e.g. Apple pods, ipod classic, ipod touch, ipod nano)
  4. Several products in several markets: selective specialized (e.g. swiss health insurance company Helsana with its spin-offs Areosan, SANSAN, progrès, etc)
  5. Market coverage (e.g. copyright societies lika GEMA, SUISA)