Mobile devices change our life. We are constantly available. There’s hardly any space and time left where messages can’t get through to us. With high accessibility comes high expectation. An answer or at least a reaction is expected (share this!, like this!, comment me!). Renny Gleeson (Global Digital Strategies Director at Wieden&Kennedy) says: „Our reality is less interesting then the story we gonna tell.“ And the permenant checking of in-boxes and voicemails make our fellow human beings feel, „what’s happening right here and right now isn’t as important as what could be happening elsewhere.“ That’s when you catch your date checking her in-box when you get back from the restroom. Then you are offended („Am I that boring?“) but you forget that you checked your voicemail on the toilet.
The light of the mobile phone-display has replaced the flame of the pocket lighter during a love song at a rock concert. That’s the sound of one hand clapping. The selfmade picture of the menu at a decent restaurant is even more important than the real taste of it. Facebook, Twitter, SMS and Email are the channels to share the experience. Shared narrative becomes „who we are“.
- Availability increases
- Moments of real life experiences decrease
- Shared narrative becomes who we are