SUV Principle

29 Apr


More is less. Less is more.

Don’t expect a blog entry about the economical crisis. Nor about the climate crisis. This graph is about why we want things we do not need. An SUV for example.

 „People like to surround themself with unnecessary power“ says David Pogue, The New York Times tech-writer. I’am shure that’s true. Just try to check out all features of your mobile phone. Or try to make your new alarm clock work (as it happened to me yesterday). For most of us, less would be more. A mac software upgrade is not a simplification of what’s already there it simply adds to what you never needed in the first place. So how comes we want more of evertyhing?  I think this “upgrade-mania” reflects the fear of missing out on life. The regret of not having married the very first love, the anxiety of not beeing accepted by your friends, the fear that that other party might have been better. So how should one deal with it?

  1. Upgrade your life constantely. Warning: You might run out of ressources. Solution: Get rich or die trying.
  2. Accept your limit of individual luxury. Warning: You might run out of perspectives. Solution: Do not read success stories.
  3. Downgrade your life. Warning: You might run out of friends. Solution: Look for new friends downgrading, too.
  4. Switch between 1-3. Warning: You might get stuck in 2. Solution: Change consciously between 1-3 for certain time.


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