The definition of creativity, ideas and innovation is a never ending story. Here is our contribution to it. During our education at the Kaospilots we called self-appointed creatives „kiddies“. Nothing wrong with a childish worldview if you consider the need of ambigous thinking and a huge curiosity in order to come up with an idea. It would be wrong however to call a child creative as far as the organizational ppart of creativity is concerned. The ideas a kid can come up with are for sure funny, crazy or even dazzling but we doubt the ideas could be turned into an innovation. They would probably lack the expertise knowledge. However, sometimes there’s no need that one person is equipped with the nessecary expertise around the basic idea. That’s where workgroups, organisations or companies step in. Lets look at the steps
- being creative (process),
- come up with an idea (the outcome of being creative),
- turn it into an innovation (processing the idea) and
- change market/society (sell the innovation through a process again)
…we sense that the process of change needs a huge set of premises. We tried to illustrate it and refer to Nives Nizic “Erfolgsfaktoren des betrieblichen Ideenmanagements (German only)”.
Maybe this short thought can be read as an answer to the frequently asked question, if anybody is or can be creative. Well, yes, but on a different scale and with different importance.