We don’t know if this works in real life but it helps when you turn vague ideas into business ideas to check them out in a real market. Here some examples, seen from our perspective (correct us, if we are wrong, it’s quite difficult to come up with comparable examples).
- One product in one market: segment concentration (e.g. most of the “we make exactly these screws for exactly this machine-companies”)
- One product in different markets: specialized in a certain product (e.g. Nintendo, not any longer for kids but for 30+ doing exercise or with using it in the kitchen as e-recipe-book)
- Several products in one market: specialized in a certain market (e.g. Apple pods, ipod classic, ipod touch, ipod nano)
- Several products in several markets: selective specialized (e.g. swiss health insurance company Helsana with its spin-offs Areosan, SANSAN, progrès, etc)
- Market coverage (e.g. copyright societies lika GEMA, SUISA)