Who do you believe in? The church? Your teacher? Your partner? Your shrink? The internet? The new God on the block is the limbic system. A part of your brain controls some very essential behaviors: finding food, self-preservation, lust, laughter. Neuroscientists and marketing people love the limbic system.
Up to 95 percent of all our purchases are supposedly linked to some action going on in the limbic system. The decision to buy a Stella instead of a Carlsberg is linked to the concentration of cortisol, dopamin and testosteron in our brain.
Based on research on the limbic system the wise guys from Nymphenburg, a marketing company, identified seven new archetypes: 1: adventurer (3 % of the population), 2: performer (6 %), 3: disziplined (10 %), 4: conservative (24 %), 5: harmonizer (32 %), 6: connoisseur (13 %), 7: hedonist (11 %).
Take a look at the model and ask yourselves: where am I?
