Why is it that some innovations are expanding into every area of the world while others – no matter how great – only work in a certain region?
The answer is the Galápagos syndrome. It refers to a phenomenon in which products have evolved isolated from the rest of the world despite their superior quality and advanced technology, just like endemic Galápagos Islands animals.
The most famous example are japanese cellphones. Japan was already using highly advanced smartphones when the rest of the world was still sceptical of the first generation iphone. Japan has always been ahead of the world: they had camera-phones in 2000, full music downloads in 2002, electronic payments in 2004 and digital TV in 2005. But somehow they couldn’t sell it to the rest oft he world.
We asked our selves: what are other examples for Galápagosization? Our little model lists ideas, products, innovations that are galápagosized vs those who are accepted almost everywhere. The vertical axis shows what we like and what we disklike.
Any suggestions for our Galápagos-Chart?